With a history of 33 years in Taiwan, the “Golden Pin Design Award” has positioned itself as the “global top design award for the Chinese-speaking market” since 2014. The Award aims at making the voice of Chinese design heard in the industry and advocating Chinese quality life style to the world.Each year, international prestigious design experts are invited to serve as judges for the Golden Pin Design Award, which follows the principles of fairness and impartiality, and is highly credible. Targeted at the Chinese-speaking market, the Award takes integration, innovation, functionality, aesthetics and expression as the award winning standards, and is expected to develop into one of the leading professional design awards in the world.

In 2015, the Golden Pin Design Award received 2360 entries from Taiwan, mainland China, Hong Kong, Singapore, Malaysia, Macao, Germany, Denmark, Thailand, New Zealand and other countries and regions. Among them, “Taitung Essence” stood out and won the award, as a design integrated with local folk culture and international style.This design has introduced the wonderful handicraft and agricultural products of Taitung to the international customers through brand building, logo design, package design and so on, and built a localized brand for those outstanding handicraft and agricultural products recognized by the Taitung government.