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COSMOS Hotel Group

By means of a thorough brand audit, VOCUIS examined the brand of the COSMOS Hotel Group, and defined the brand development direction for the COSMOS Hotel Group through market exploration and brand strategy development. Based on the preliminary brand analysis and positioning, VOCUIS carried out overall Hotel Re-Branding and Identity design for the COSMOS Hotel Group, including the Group's new visual identity, group profile and website, and reshaped the brand accordingly.

We build unique brand identities and imagery creating extraordinary brand experiences.


Audit & Identify

Industry Analysis
Brand / Product Audit


Focus Group Discussions


Research & Analysis

Corporate Strategy


Brand System
Brand Architecture

Brand Touchpoints & Experience


Design & Production

Corporate Image


Brand Identity
CIS Guideline

Web & Print Media

Corporate Profile

Meet up the tendency of modern development.

COSMOS Hotel Group is moving towards "standardization of group services and diversification of brand ideas", which should be demonstrated in the enterprise identity image so as to be in line with the transformation and vision of the COSMOS Hotel.VOCUIS reserved the Chinese character "天" in the totem design of the COSMOS Hotel Group by simplifying the totem in a manner that meets up the trend of modern development to reflect the robust reliability of the COSMOS Hotel Group, and adding some creative and diversified elements to impress customers.

Building consistent brand image

Continuing with brand check and positioning, VOCUIS extended the brand spirit of COSMOS in identity design to conform to the current design trend. We depicted clearly the vision and mission of the Group in the brand profile and highlighted the distinction of the Group. The website is designed in a compatible way, covering many sub-brands in different markets. The design not only makes the website more user friendly, but also improves the professional image of the Group.

About Cosmos Hotel Group

Cosmos Hotel Co., Ltd. (hereinafter referred to as Cosmos Hotel) is a Taiwan-based prestigious hospitality provider with presence in Taipei, Kaohsiung, Hsinchu, and other cities.The first hotel run by Cosmos Hotel is Taipei hotel, located in the vicinity of M3 exit of the MRT Taipei station.
It owns the following brand hotels::
Cosmos Hotel Taipei (rated a four-star hotel by the Taiwan Tourism Bureau, Ministry of Transportation and Communications) : No. 43, Section 1, Zhongxiao West Road, Zhongzheng District, Taipei
Cosmos Hotel TICC: Taipei International Convention Center, No. 1, Section 5, Xinyi Road, Xinyi District, Taipei
Yaward Hotel: 1-3F, No. 39, Jiulong Village, Longtan District, Taoyuan (Taoyuan Golf & Country Club)
Taipei Garden Hotel: No. 1, Section 2, Zhonghua Road, Zhongzheng District, Taipei
Bee House: No. 57, Taiyuan Road, Datong District, Taipei/span>
Cosmos Creation – Sun Dialogue Hotel: No. 888, Section 1, Daya Road, East District, Chiayi City
Cosmos Creation – ICASA Hotel: No. 188, Zhishan Road, Xitun District, Taichung
Cosmos Spring Resort Ruisui (under planning and construction)