PROJECT SUMMARY      |      CHALLENGE     |      RESULTS     


MIELE

Miele is a German based manufacturer of high-end domestic appliances, commercial equipment and fitted kitchens, based in Gütersloh, Germany. The simple yet stylish design and personalized operation system of Miele are the key to their success in China, especially among high end consumers and real estate developers.

We build unique brand identities and imagery creating extraordinary brand experiences.

Design


Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Visualize Trend & Styles
Examine Applicability
Design & Production

Brand Identity / System
BRAND EXPERIENCE
Visual Strategy
Brand Visuals
Brand Environment

Graphic


Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

Brand Visuals
CREATIVE DESIGN
Advertisement Design
Event & Space Graphics

Space


Interiors & Space Design

Space Environments
RETAIL SYSTEMS
Product/Merchandising Display
Retail Environment
Retail Visuals & Graphics
Retail Displays/POS/Fixtures

Design & Construction
SPACE GUIDE
Whitebox & Traffic Flow
Space Zoning
Layout Planning
Construction & Technical Drawings
Construction Implementation

vocuis miele brand design–2200px 11 2009 uai
vocuis miele brand design–2200px 04 2009 uai

MIELE

Miele is a signature German brand. To make a break through in a already successful and well-known brand in imagery design through different retail channels is a tough challenge in this project.
vocuis miele brand design–2200px 02 2009 uai

MIELE

The retail space and POS design suitably supported the functionality of the products, and the overall exhibition design successfully delivered the primary vision and brand appeal to the consumers, brought the branding visual marketing strategy to the next level.
vocuis miele brand design–2200px 03 2009 uai
vocuis miele brand design–2200px 06 2009 uai
vocuis miele brand design–2200px 05 2009 uai
vocuis miele brand design–2200px 09 2009 uai
vocuis miele brand design–2200px 08 2009 uai
vocuis miele brand design–2200px 12 2009 uai
vocuis miele brand design–2200px 13 2009 uai
vocuis miele brand design–2200px 14 2009 uai
vocuis miele brand design–2200px 15 2009 uai
vocuis miele brand design–2200px 16 2009 uai
vocuis miele brand design–2200px 17 2009 uai
vocuis miele brand design–2200px 18 2009 uai
vocuis miele brand design–2200px 19 2009 uai

About MIELE

Miele is a German based manufacturer of high-end domestic appliances, commercial equipment and fitted kitchens, based in Gütersloh, Germany. The simple yet stylish design and personalized operation system of Miele are the key to their success in China, especially among high end consumers and real estate developers.