PROJECT SUMMARY      |      CHALLENGE     |      RESULTS


Renault

Renault S.A. is a French multinational vehicle manufacturer established in 1899. In 2009, Renault started a new branding phase in China: Casual Luxury, also released a full range of Customer Experience Program “諾相隨”, providing customers with personalized service.

We build unique brand identities and imagery creating extraordinary brand experiences.

Analysis


Research & Analysis

Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Design


Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Visualize Trend & Styles
Examine Applicability
Design & Production

Graphic


Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral


Renault 

As a well-known european brand, it requires a new branding strategy to enter Chinese consumers market without compromising the original brand DNA. When developing the new branding strategy, we worked together with the designers in France to find a way to direct “Causal Luxury”, a higher level of life style, into Chinese market. The challenge is to position the strategy and to precise the design in a cross culture team.

Renault

VOCUIS dresses Renault with modern art and elements of Chinese culture, allowing the brand to exceed in Chinese market. Being well-responded by the market, Renault has the fastest growing among the non-luxury automobiles. VOCUIS and Renault leave a perfect corporation.

About Renault

Renault S.A. is a French multinational vehicle manufacturer established in 1899. In 2009, Renault started a new branding phase in China: Casual Luxury, also released a full range of Customer Experience Program “諾相隨”, providing customers with personalized service.