PROJECT SUMMARY      |      CHALLENGE     |      RESULTS


Sobdeall 

『 Taiwanese handcraft, localized branding 』-To nurture Taiwanese cultural industry without sacrificing high quality in design is the founder’s philosophy. SOBEDEALL designs and manufactures fine leather bags in Taiwan. There are four different product lines in SOBEDEALL which offer different choices to different customers. For twenty years, with no compromise in either design or quality, the brand strongly makes its way to the international market. It can be found in China, Hong Kong and Macau.

We build unique brand identities and imagery creating extraordinary brand experiences.

Analysis


Research & Analysis

Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Design


Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Visualize Trend & Styles
Examine Applicability
Design & Production

Graphic


Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

Brand Visuals
CREATIVE DESIGN
Advertisement Design

Multimedia


Digital Compositions

2D / 3D Animation
MOTION GRAPHICS & EFFECTS
Creative Animation
Design & Production


Sobdeall

The challenge in this project is to find a way through graphic design to merge four different kinds of product lines in the same catalogue. From size, color, model to theme and end result, the progress required a significant amount of communication and determination before reaching a common ground.

Sobdeall

VOCUIS elevated the brand through an international perspective and experience. From the selection of papers, the layout of design and the presentation of imagery, VOCUIS provided a new face to the product, allowing SOBEDEALL to present itself again to the consumers yet with a different image, which stimulates brand loyalty and furthers brand experience.

Sobdeall

『 Taiwanese handcraft, localized branding 』-To nurture Taiwanese cultural industry without sacrificing high quality in design is the founder’s philosophy. SOBEDEALL designs and manufactures fine leather bags in Taiwan. There are four different product lines in SOBEDEALL which offer different choices to different customers. For twenty years, with no compromise in either design or quality, the brand strongly makes its way to the international market. It can be found in China, Hong Kong and Macau.