PROJECT SUMMARY      |      CHALLENGE     |      RESULTS

PROJECT SUMMARY

Space challenge of building the international image for a local headset brand

Founded in 2010, SpearX has a group of professional technicians and R&D staffs who have accumulated more than 35 years of experience in headset production, research and development, and are able to meet the production requirements of many international brands. In the Taipei showroom, the first SpearX flagship store after brand was built, VOCUIS created a new retail environment experience, which is different from the ordinary headset retail space in market, enabling SpearX to deliver a new visual and auditory experience that is more technology-oriented.

We build unique brand identities and imagery creating extraordinary brand experiences.

Analysis

Research & Analysis

Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Design

Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Visualize Trend & Styles
Examine Applicability
Design & Production

Identity

Identity Standards

Brand Guide
BRAND IDENTITY
Corporate / Product Identity
Digital & Print Collateral
Colour Scheme

Logotype & Identifier
VIS / CIS / PIS / SIS / DIS
Identity Systems Guide
Online Brand Mgt
Trademark Protection

Space

Interiors & Space Design

Space Environments
RETAIL SYSTEMS
Corporate Interiors
Retail Space Design
Retail Chain Systems Guide
Retail Environment
Retail Visuals & Graphics
Retail Displays/POS/Fixtures
Store Media
Event Environments

Design & Construction
SPACE GUIDE
Retail Space Guidelines
Whitebox & Traffic Flow
Space Zoning
Layout Planning
Construction & Technical Drawings
Construction Guideline
Construction Implementation

CHALLENGE

Create a unique modeling space to deliver special customer experience.

SpearX commissioned VOCUIS the design and construction of a new brand flagship store in Taipei in the hope of starting its development in other cities with this brand image and features.At the same time, we had to create a unique modeling space to deliver special customer experience and showcase different products, and make the most out of the limited space. Finally, we made SpearX an international brand that is modern, technology-oriented, professional and unique.
RESULTS

Added an interaction area for electronic gaming products to better customer auditory.

VOCUIS was challenged to create a scientific space by making good use of materials instead of colors. We applied such materials as artificial stones and stainless steel to increase the brightness of the space in an innovative way, and expanded the limited space by means of line design. Moreover, we made use of the wall, which was designed into a product display area. In addition, we added an interaction area for electronic gaming products to better customer auditory and visual experience.
ClientSpearXIndustryTechnology / retailDate2012Project Service Graphic, Space

SpearX Headphones

As a professional headset brand in Taiwan, SpearX has more than 35 years of R&D experience in headset manufacturing technology, and has been engaged in sound optimization and technology advancement with a view to expanding the high-end headset market with high-quality headset products. 
MORECASESTUDIES