PROJECT SUMMARY      |      CHALLENGE     |      RESULTS


Shuan Yang Zhen Dian

Shuan Yang Zheng Dian stove to create the chain brand catering group, to create a quiet and comfortable dining environment, to provide high-quality health ingredients as the central idea, brand name was inspired by the most representative hotel from painting Qingming Shanghe Tu Song Dynasty, with extravagant healthy food as selling point.

We build unique brand identities and imagery creating extraordinary brand experiences.

Identity


Identity Standards

Brand Guide
BRAND IDENTITY
Corporate / Product Identity
Digital & Print Collateral
Colour Scheme

Logotype & Identifier
VIS / CIS / PIS / SIS / DIS
Identity Systems Guide
Online Brand Mgt
Trademark Protection

Graphic


Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

Web


Online Presence

Digital Technology
WEBSITE DESIGN & PRODUCTION
Conceptual Development
Structural Planning
Site Layout Design

Response Design
HTML / WORDPRESS / CMS
Client Management Systems
Hosting
Social Media


Shuan Yang Zhen Dian

How to combined Chinese image with western modern style, and the perfect combination of design without losing the original meaning, also how appropriately to impact Chinese aesthetics and western creative spark, was the greatest challenge, as the perfect combination of design concept between Shuan Yang Zheng Dian and VOCUIS.

Shuan Yang Zhen Dian

VOCUIS designed brand symbol with Chinese calligraphy, freely flowing style of writing posture, rigid through the brush strokes, in people perfect feeling introverted adhere to brand, brand website configuration of modern design, clear message, and through the store real photos to show delicate brand spirit, people are surrounded into its territory atmosphere.

About Shuan Yang Zhen Dian

Shuan Yang Zheng Dian stove to create the chain brand catering group, to create a quiet and comfortable dining environment, to provide high-quality health ingredients as the central idea, brand name was inspired by the most representative hotel from painting Qingming Shanghe Tu Song Dynasty, with extravagant healthy food as selling point.