PROJECT SUMMARY      |      CHALLENGE     |      RESULTS


The HUB

Shui On Land in the mainland develops innovation and high-quality residential, office, retail, entertainment and cultural projects. Chinese Xintiandi is responsible for the operation and management of real estate in Shui On Land's commercial property, in a number of major city in China has high-quality assets. The HUB Shanghai is a milestone in China Xin Tian Di, is located in the CBD of the West Shanghai Hongqiao, a high-end integrated commercial projects with a set of offices, shopping malls, dining, entertainment, exhibition. Transportation hub in Hongqiao as the connection point, the project directly links to the airport, train station, high railway station and several subway lines.
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We build unique brand identities and imagery creating extraordinary brand experiences.

Analysis


Research & Analysis

Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Design


Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Visualize Trend & Styles
Examine Applicability
Design & Production

Graphic


Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

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The HUB

Shui On Land's unique "Tian Di" development mode, one of the flagship project -- Shanghai Xin Tian Di, which is known since published as development model of refreshing China’s commercial property, has always been the city benchmarking of high-end community sustainable development.Based on influence and success of Shanghai Xintiandi, we recognized the need for the overall planning of graphic design with unique innovation, and a flexible approach, to process entire graphic design, also needed to integrate with the local cultural characteristics accurately into the design.
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The HUB

Through a series of visual design and planning, to convey the brand image of a unified base, cleared brand positioning of high-end shopping mall, the image language, and the future of the brand marketing communication, reflected the extreme beauty of brand.
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About The HUB

Shui On Land in the mainland develops innovation and high-quality residential, office, retail, entertainment and cultural projects. Chinese Xintiandi is responsible for the operation and management of real estate in Shui On Land's commercial property, in a number of major city in China has high-quality assets. THE HUB is a milestone in China Xin Tian Di, is located in the CBD of the West Shanghai Hongqiao, a high-end integrated commercial projects with a set of offices, shopping malls, dining, entertainment, exhibition. Transportation hub in Hongqiao as the connection point, the project directly links to the airport, train station, high railway station and several subway lines.