PROJECT SUMMARY      |      CHALLENGE     |      RESULTS


UWIN Cold Pressed Juice

In 2015, Shanghai UWIN became an agent for Uwin, a century-old health drink brand based in the United States, and got authorized for the sale and promotion of its high-end products U-win NFC series of pure fresh juice in the Asia-Pacific region. UWIN introduced a healthy and high-quality life style to China, and opened a new era for the Chinese health industry. The brand is positioned to be premium fashion drinks and targeted at the first brand of healthy drinks in the Chinese market.

We build unique brand identities and imagery creating extraordinary brand experiences.

Analysis


Research & Analysis

Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Design


Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Visualize Trend & Styles
Examine Applicability
Design & Production

Graphic


Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

Web


Online Presence

Digital Technology
WEBSITE DESIGN & PRODUCTION
Conceptual Development
Structural Planning
Site Layout Design

Response Design
HTML / WORDPRESS / CMS
Client Management Systems
Hosting
Social Media


UWIN Cold Pressed Juice

As a new brand in the Chinese market, U-WIN positioned itself as a high-end fashion drink brand for high-end consumers. So we had to design the brand website and brochures in a way to reflect the luxury and fineness of the brand, the world's top quality and patented bottle packaging, which are the brand features to be demonstrated in the this project.

UWIN Cold Pressed Juice

In the design, VOCUIS took modest luxury as the main tone of the brand by emphasizing the high-end texture and luxury fashion of the brand with black and gold tone, and developed a website with customized functions, enabling customers to customize their exclusive products at any time. The product brochure was designed in a stylish and elegant manner that is able to reflect the high quality natural healthy products.The brand image is differentiated from that of other products in the market and targeted at the top healthy drinks in China.

About UWIN Cold Pressed Juice

In 2015, Shanghai UWIN became an agent for Uwin, a century-old health drink brand based in the United States, and got authorized for the sale and promotion of its high-end products U-win NFC series of pure fresh juice in the Asia-Pacific region.UWIN introduced a healthy and high-quality life style to China, and opened a new era for the Chinese health industry. The brand is positioned to be premium fashion drinks and targeted at the first brand of healthy drinks in the Chinese market.