Site Development Strategy

Site planning through research and planning, brand strategy, touch-point creation, interior designdirection, and brand design expertise.

With rich experience in site development projects, VOCUIS can provide accurate brand strategy alignment and professional design services for your development projects, to increase/accumulate the brand value of your development projects.
VOCUIS is skilled at the brand building of large site projects. Whether it is a new project development plan or a theme plan for a single hotel, VOCUIS can build a distinct brand image and improve the brand value for the project, and our ways include analysing business environment, organizing the case reference points, aligning the project brand positioning, surveying the project environment and providing experience trips for customer experience trip, etc.

The large scale and complexity of site development project make it in greater need of proper brand development and business growth strategies, to organize and activate the brand.

After completing brand building, you will have a brilliant brand image. However, to achieve business growth, a variety of business development strategies are needed to help brand growth.

VOCUIS uses the thinking and methods for design strategies, for example, establishing or adjusting business models, promoting and marketing brands, designing various brand communication tools, or using media public relations strategies, to help brand grow smoothly from multiple directions and dimensions.

PHASE I

Research & Analysis

項目地主题预前调查/背景研究调查
項目地背景研究调查收集资料
安排考察行程及访谈计划
項目地周边邻里研究调查收集资料
整体研究调查分析资料

同性质品牌/竞争者摘要分析资料
主要同性质品牌/竞争者
主要竞争产品
市场产品区隔

项目发展轴线及探讨分析
依据研究调查分析资料，汇整具潜力发展的主题轴线

PHASE II

Identify Positioning

市场定位分析
检视品牌_现行市场要素
分析市场
选择优势
市场重新定位
产品定位分析

分析目标市场产品与自身品牌的产品特征
检视_产品现行运作条件分析表
与竞争品牌_产品特征-比较条列图

产品重新定位
品牌定位策略
品牌定位的内容与目的
品牌定位要件之检视与分析
品牌再定位的建议

PHASE III

Site Strategy

品牌DNA/品牌愿景/品牌价值
品牌DNA
厘清品牌DNA
检视品牌之理性、感性关键要素
建立品牌ESSENCE

品牌愿景(标语)
厘清品牌愿景、目标、价值及能力. 以利于建立清楚的新品牌愿景
建立品牌愿景
建立品牌标语

品牌价值
品牌核心的力量，使目标群众认同、喜欢品牌的主要推动力，厘清并拟定品牌核心价值.

PHASE IV

Design Direction

建立項目地主题规划方向
建立主题故事精神、将相关文化特质与故事精神结合
以文化特质、主题找出应用素材

品牌触点
检核目前品牌触点
列举/建议应改善规划触点
相关文化特质与品牌主题精神结合
业种业态规划

视觉设计元素体现运用示意
依據品牌、文化特质、主题、应用素材，搜集视觉设计参考图辅助后续相关建筑、室内、景观…等设计.

Brand Strategy Planning at Early Development

Starting from brand building, build a clear image and unique positioning for a site project and define the strategic positions of products and customers in the market to give a deep impress of brand characteristics on customers, to lay a solid foundation for project development and operation at the early stage of the project, and take the market opportunity.

Regeneration and Activation of Project Brands

For the site project at the development stage, VOCUIS will provide you with comprehensive brand inspection, position the brand again and introduce the business development strategies and accurately aim at the target customers. By using the excellent design, VOCUIS will make clear and powerful market communications to activate the project brand.

Hotel Brand Strategies and Theme Planning

VOCUIS will always meet your different demands at different development stages of your hotel brand, whether to provide brand strategies for a hotel whose goal is brand building or work out creative theme story line based on your hotel’s brand strategies and provide design inspiration.

Brand development strategies will bring higher consumer affection bonding for your project.

By introducing brand development strategies for a site development project, it will be easier to bring the resonance from customers and make affection linkage. Starting from the business development, with the support of brand strategies, it will promote the buybacks of customers and their recommended acts, and even create new faithful fans.

Business development strategies bring opportunities for profit conversion of projects.

Due to the high complexity of a site development project, early business development strategies may provide positioning and alignment of the project, and planning of product portfolios; in addition, the strategies can help to build a cycle of mutual benefit for product functions to create a power source of business profits.

For huge and complex projects, it is more necessary to introduce accurate brand plans and business strategies.

Careful planning for the brand and business is the basis for brand development. Enough time investment is behind a huge and complex project development scheme, with the purpose to analyse the environment, build business logic and put the strategies into practice with specific methods. VOCUIS has rich experience in site project brand planning. Please refer to our successful cases to explore the help VOCUIS can provide.

MORECASESTUDIES