PROJECT SUMMARY      |      CHALLENGE     |      RESULTS


OLMA 奧馬

擁有百年歷史的瑞士高級名表OLMA,誕生於鐘錶王國—瑞士。精湛的手錶及優質的服務,遍布全球。2009年,OLMA品牌與上海新宇鐘錶集團聯手在中國市場打造又一波瑞士名表強流。
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我們創造獨特專業睿智設計具備出色品牌視覺,並融入原創概念,以達成非凡品牌展現與體驗

Analysis


Research & Analysis

Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Design


Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Visualize Trend & Styles
Examine Applicability
Design & Production

Graphic


Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

Brand Visuals
CREATIVE DESIGN
Advertisement Design
Packaging Design
Event & Space Graphics

Space


Identity Standards

Brand Guide
BRAND IDENTITY
Corporate / Product Identity
Digital & Print Collateral
Colour Scheme

Logotype & Identifier
VIS / CIS / PIS / SIS / DIS
Identity Systems Guide
Online Brand Mgt
Trademark Protection

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OLMA

將百年鐘錶品牌進行全新地打造、包裝,以現代的方式去詮釋,但也不能丟失原有的品牌風格,其難度在於兩種風格的融合及運用。
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OLMA

VOCUIS以精品經營的角度成功為OLMA規劃視覺形象、影片宣傳製作及實體店面設計體驗。從OLMA的零售空間規劃利用大方的線條表現品牌的優雅質感,而空間設計則運用許多金屬材質搭配深色標準色為空間營造品牌氣勢,加強了消費者的品牌印象,都能感受到OLMA的時尚、經典的空間氛圍,也完美地展現了精品高級手錶的高雅氣質。
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關於 OLMA 奧馬

擁有百年歷史的瑞士高級名表OLMA,誕生於鐘錶王國—瑞士。精湛的手錶及優質的服務,遍布全球。2009年,OLMA品牌與上海新宇鐘錶集團聯手在中國市場打造又一波瑞士名表強流。