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BACCO 精品義大利紅酒

BACCO的創辦人是一對熱愛旅行與紅酒的義大利與臺灣的夫妻,他們借由旅行去探訪世界各地的葡萄酒莊園,在飲嘗每一莊園的頂級珍釀後,決定將他們心目中最熱愛的義大利紅酒帶進亞洲市場,他們花了兩年的時間走訪了義大利100多個葡萄酒莊,精心挑選出其中55間酒莊並引進適合亞洲人口味的紅酒品牌,VOCUIS受託針對BACCO葡萄酒品牌進行全面的品牌塑造執行,協助BACCO建立品牌識別,進入亞洲市場。

我們創造獨特專業睿智設計具備出色品牌視覺,並融入原創概念,以達成非凡品牌展現與體驗

Analysis


Research & Analysis

Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Design


Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Visualize Trend & Styles
Examine Applicability
Design & Production

Brand Identity / System
BRAND EXPERIENCE
Visual Strategy
Brand Visuals

Identity


Identity Standards

Brand Guide
BRAND IDENTITY
Corporate / Product Identity
Digital & Print Collateral
Colour Scheme

Logotype & Identifier
VIS / CIS / PIS / SIS / DIS
Identity Systems Guide
Online Brand Mgt
Trademark Protection

Graphic


Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

Brand Visuals
CREATIVE DESIGN
Advertisement Design
Packaging Design

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BACCO 義大利精品酒的引路人

設計團隊在設計包裝的同時先進行 BACCO 的品牌識別標誌設計,洗練中帶著古典的襯線線條構成品牌整體的字型,展現了精緻、大方、精典的視覺印象,富有傳統、現代與精典融合的品牌感知。為了替品酒人設計一趟義大利葡萄酒的五感之旅,設計團隊從品牌入手時的包裝設計開始,通過多種不同的材質加工,體現了葡萄酒豐富層次的特性,並幫助人們在品酒的同時,不僅有豐富層次的視覺體驗,也在輕觸包裝袋拿出酒瓶的同時,提供了不同材質的觸覺感受,乃至將酒到入酒杯時的聽覺體驗、將酒杯靠近鼻樑時的嗅覺體驗、及啜飲入喉時的味覺體驗,從包裝到品酒,都經過悉心的設計,環環相扣的細節,強而有力的體現了 BACCO 的品牌價值。
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一趟義大利精品紅酒的五感之旅

好的包裝設計必須要能在眾多的競爭者中突出,設計團隊保留葡萄酒的傳統歷史的優雅,並融入現代設計風格於包裝中,經過多組的提案組合並討論篩選後,設計團隊堅守簡單原則,決定單純使用品牌名 “BACCO” 作為包裝上的識別圖騰,其洗練的線條,搭配獨特的義大利綠白紅三色長條元素,不旦融合了現代設計的簡練雅致,傳達葡萄酒的古典優雅氛圍,同時也讓人們很快就能聯想到義大利精品,為品牌整體形象做了一個清晰且強而有力的定調。好的包裝設計也要能反應目標市場的文化,BACCO 的包裝採用東方黑金色調設計,充份反應亞洲市場的送禮文化,在送禮時能更顯得奢華而大方,讓對方備感尊重。
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About BACCO Boutique Italian Wines

BACCO source small-production wines from all over Italy – from Trentino to Tuscany, Sardinia to Sicily - focussing on boutique estates from all of the 20 diverse regions! The collection has grown to include over 40 wineries with over 300 different products for you to try! BACCO share their unique finds at regular tasting events, held at BACCO's spectacular office located on the Robertson Quay, Singapore.